We'll find $10K+ in hidden leaks or you pay nothing
More revenue from every ad dollar
Shopify Partner
Meta Business Partner
Google Business Partner$15BRevenue managed10 to 40%Revenue liftThe problem
Every D2C brand running ads at scale has at least three of these. Most have all five.
You're missing 40–75% of the revenue your campaigns actually drove.
Consequential gives you one blended ROAS per campaign, reconciled against actual purchases.
You're missing the 3 creatives that are closing buyers. You killed them last month.
Real ROAS per creative, from actual buyers. Not clicks.
UGC Video #14
Platform 3.2x
3.8x real
Founder Static #3
you scaled this
Platform 4.1x
1.9x real
Carousel Bundle #7
Platform 2.8x
3.4x real
You're losing 58% of mobile traffic to a page load problem. You've been testing creative.
Consequential tells you where revenue is dropping and why — before the next sprint.
Ad click-through
the ad is working
Mobile drop-off
up from 38% — the problem
Page load time
was 2.1s before the theme update
Tests on wrong problem
creative wasn't the issue
You're missing 40–60% of purchase signals. Meta has been optimizing on half your data since iOS 14.5.
24/7 monitoring. Alerts in minutes, not 24 hours.
Checkout breaks after theme update
Meta pixel fires twice — double conversions
Shopify lag — you hear it from a customer
Consequential alerts in minutes via Slack / SMS
You're missing 6 weeks every time you want to test a new channel.
One pixel. New channel live in 48 hours. Works across Meta · Google · TikTok · Amazon · Pinterest.
Manual setup
- New pixel install
- New conversion events
- 4–6 week learning phase
- Channel live
Consequential
- One server-side pixel
- Already configured
- 48 hours to live
- Channel live
What we do
We tell you where your next $1,000 should go.
Which ad. Which creative. Which channel. Consequential builds your spend plan using eCommerce fundamentals and AI — so every dollar works harder.
Which ad gets the next dollar
We rank every campaign by true incremental revenue, not platform-reported ROAS.
Which creative to scale
Spot winning creative before fatigue kills performance and wasted spend piles up.
Fundamentals + AI
Proven eCommerce measurement principles, supercharged by AI that reasons across your full funnel.
The real metric
MER is the only number that can not be gamed.
Platform ROAS depends on attribution. Attribution is shrinking, biased, and owned by the platforms. MER does not care who claims the credit. It only asks two questions: what did you spend, and what did you actually make?
No 7-day windows. No view-through disputes. No double-counting.
Compares your source of truth revenue against every dollar of ad spend.
Shows whether you are scaling profitably — or just subsidizing platforms.
Marketing Efficiency Ratio
ROAS
Platform-reported. Credits a specific channel. Shrinking, biased, and overstated.
MER
Revenue from your source of truth divided by total spend. The truth, whether attribution works or not.
A healthy D2C brand typically runs between 3.5x and 5x MER. Below 2.5x, you are usually spending more than you can afford.
Connectors
160+ connectors live in production today
Every channel, tool, and signal that touches your revenue — orchestrated from a single platform.
See all connectors →Plus ad-hoc database and API integrations for custom enterprise accounts.
How it works
Connect once. Get answers in 48 hours.
No engineering work. 30-minute setup. White-glove onboarding included.
Connect your stack
Shopify, Meta, Google, Klaviyo, TikTok — live in 30 minutes, no engineering.
Reconcile real ROAS
One blended number per campaign, creative, and channel based on actual orders.
Catch leaks instantly
Consequential monitors pixels, checkout, and spend 24/7. Alerts in minutes, not days.
Ask and act
Plain English questions get specific answers with the data behind them.
Case studies
Real brands. Specific numbers.
$15B in brand revenue under management · all inbound
A consent setting nobody noticed cost $750K and sent CAC up by $2M.
Chapter 1: a Shopify consent misconfiguration cut first-party data to the ad platforms. Chapter 2: the 90% traffic collapse it caused took three days to find.
Baseline: 3 days to detect, found by manual analysis
A consent banner nobody accepted cost us three days and $750K.
Read the full breakdownThe Beard Struggle
International remarketing was dead. Nobody knew why for weeks.
Improper phone number formatting broke every Klaviyo SMS flow outside the Americas, quietly costing $19K a month.
Baseline: weeks undetected, root cause found in 1 day
Every international SMS silently failed. Nobody saw it for weeks.
Read the full breakdownA $40K/mo revenue leak, now caught the same day.
A theme update quietly broke a checkout step. Traffic looked normal, so nothing flagged it until the monthly close.
Baseline: 4-week average detection lag on silent leaks
We were losing $40K a month and it never showed up in a dashboard.
Read the full breakdownRun your funnel through Consequential.
We'll find $10K or more in hidden leaks in the first week — or you pay nothing.
30 minutes to get started · White-glove onboarding · No engineering required