We'll find $10K+ in hidden leaks or you pay nothing

More revenue from every ad dollar

Built by PayPal, eBay & Target alumniShopifyShopify PartnerMetaMeta Business PartnerGoogleGoogle Business Partner$15BRevenue managed10 to 40%Revenue lift

The problem

Every D2C brand running ads at scale has at least three of these. Most have all five.

Attribution

You're missing 40–75% of the revenue your campaigns actually drove.

Consequential gives you one blended ROAS per campaign, reconciled against actual purchases.

ROAS reconciliationLive
Meta4.2x
+75% inflated
Google3.1x
+29% inflated
Klaviyo2.6x
+8% inflated
Actual orders2.4x
Verified
Creative Intelligence

You're missing the 3 creatives that are closing buyers. You killed them last month.

Real ROAS per creative, from actual buyers. Not clicks.

Creative performanceLive

UGC Video #14

Platform 3.2x

3.8x real

Founder Static #3

you scaled this

Platform 4.1x

1.9x real

Carousel Bundle #7

Platform 2.8x

3.4x real

Funnel Diagnosis

You're losing 58% of mobile traffic to a page load problem. You've been testing creative.

Consequential tells you where revenue is dropping and why — before the next sprint.

Funnel diagnosticsLive

Ad click-through

the ad is working

+18%

Mobile drop-off

up from 38% — the problem

61%

Page load time

was 2.1s before the theme update

6.3s

Tests on wrong problem

creative wasn't the issue

3
Monitoring

You're missing 40–60% of purchase signals. Meta has been optimizing on half your data since iOS 14.5.

24/7 monitoring. Alerts in minutes, not 24 hours.

Live monitoringLive
9:00 PMNo alert fired

Checkout breaks after theme update

9:01 PMFalse data

Meta pixel fires twice — double conversions

+24h24h delay

Shopify lag — you hear it from a customer

Now100% signal

Consequential alerts in minutes via Slack / SMS

Data Portability

You're missing 6 weeks every time you want to test a new channel.

One pixel. New channel live in 48 hours. Works across Meta · Google · TikTok · Amazon · Pinterest.

New channel launchLive

Manual setup

  • New pixel install
  • New conversion events
  • 4–6 week learning phase
  • Channel live

Consequential

  • One server-side pixel
  • Already configured
  • 48 hours to live
  • Channel live

What we do

We tell you where your next $1,000 should go.

Which ad. Which creative. Which channel. Consequential builds your spend plan using eCommerce fundamentals and AI — so every dollar works harder.

Which ad gets the next dollar

We rank every campaign by true incremental revenue, not platform-reported ROAS.

Which creative to scale

Spot winning creative before fatigue kills performance and wasted spend piles up.

Fundamentals + AI

Proven eCommerce measurement principles, supercharged by AI that reasons across your full funnel.

The real metric

MER is the only number that can not be gamed.

Platform ROAS depends on attribution. Attribution is shrinking, biased, and owned by the platforms. MER does not care who claims the credit. It only asks two questions: what did you spend, and what did you actually make?

No 7-day windows. No view-through disputes. No double-counting.

Compares your source of truth revenue against every dollar of ad spend.

Shows whether you are scaling profitably — or just subsidizing platforms.

Marketing Efficiency Ratio

Total Revenue÷Total Ad Spend=MER

ROAS

Platform-reported. Credits a specific channel. Shrinking, biased, and overstated.

MER

Revenue from your source of truth divided by total spend. The truth, whether attribution works or not.

A healthy D2C brand typically runs between 3.5x and 5x MER. Below 2.5x, you are usually spending more than you can afford.

Connectors

160+ connectors live in production today

Every channel, tool, and signal that touches your revenue — orchestrated from a single platform.

See all connectors →
Paid media
Web and app analytics
eCommerce
Email and SMS
Loyalty and retention
CRM and support
Payment signals
Custom enterprise
MetaRedditMixpanelBigCommerceIterableLoyalty stacksRazorpayTractor SupplyMetaRedditMixpanelBigCommerceIterableLoyalty stacksRazorpayTractor SupplyMetaRedditMixpanelBigCommerceIterableLoyalty stacksRazorpayTractor SupplyMetaRedditMixpanelBigCommerceIterableLoyalty stacksRazorpayTractor SupplyMetaRedditMixpanelBigCommerceIterableLoyalty stacksRazorpayTractor SupplyMetaRedditMixpanelBigCommerceIterableLoyalty stacksRazorpayTractor Supply
Google AdsProgrammatic DSPsServer-side eventsCustom checkoutCustom ESPsGorgiasStripe feedsGoogle AdsProgrammatic DSPsServer-side eventsCustom checkoutCustom ESPsGorgiasStripe feedsGoogle AdsProgrammatic DSPsServer-side eventsCustom checkoutCustom ESPsGorgiasStripe feedsGoogle AdsProgrammatic DSPsServer-side eventsCustom checkoutCustom ESPsGorgiasStripe feedsGoogle AdsProgrammatic DSPsServer-side eventsCustom checkoutCustom ESPsGorgiasStripe feedsGoogle AdsProgrammatic DSPsServer-side eventsCustom checkoutCustom ESPsGorgiasStripe feeds
TikTokGA4ShopifyKlaviyoYotpoZendeskCustom DBsTikTokGA4ShopifyKlaviyoYotpoZendeskCustom DBsTikTokGA4ShopifyKlaviyoYotpoZendeskCustom DBsTikTokGA4ShopifyKlaviyoYotpoZendeskCustom DBsTikTokGA4ShopifyKlaviyoYotpoZendeskCustom DBsTikTokGA4ShopifyKlaviyoYotpoZendeskCustom DBs
PinterestHeapMagentoAttentiveSmileHubSpotAd-hoc APIsPinterestHeapMagentoAttentiveSmileHubSpotAd-hoc APIsPinterestHeapMagentoAttentiveSmileHubSpotAd-hoc APIsPinterestHeapMagentoAttentiveSmileHubSpotAd-hoc APIsPinterestHeapMagentoAttentiveSmileHubSpotAd-hoc APIsPinterestHeapMagentoAttentiveSmileHubSpotAd-hoc APIs

Plus ad-hoc database and API integrations for custom enterprise accounts.

How it works

Connect once. Get answers in 48 hours.

No engineering work. 30-minute setup. White-glove onboarding included.

Connect your stack

Shopify, Meta, Google, Klaviyo, TikTok — live in 30 minutes, no engineering.

Reconcile real ROAS

One blended number per campaign, creative, and channel based on actual orders.

Catch leaks instantly

Consequential monitors pixels, checkout, and spend 24/7. Alerts in minutes, not days.

Ask and act

Plain English questions get specific answers with the data behind them.

Case studies

Real brands. Specific numbers.

$15B in brand revenue under management · all inbound

All case studies
FeaturedJewelry · DTC$50M+ GMVSignal RecoveryFor: Head of Ecommerce

A consent setting nobody noticed cost $750K and sent CAC up by $2M.

Chapter 1: a Shopify consent misconfiguration cut first-party data to the ad platforms. Chapter 2: the 90% traffic collapse it caused took three days to find.

Baseline: 3 days to detect, found by manual analysis

A consent banner nobody accepted cost us three days and $750K.

Read the full breakdown
$750K
In lost revenue identified
$2M
In increased CAC exposed
25%
Reduction in CAC year over year
95%
Faster detection of revenue-impacting issues

Run your funnel through Consequential.

We'll find $10K or more in hidden leaks in the first week — or you pay nothing.

30 minutes to get started · White-glove onboarding · No engineering required