Consequential's own pixel collects server-side, stitches identity across sessions and devices, and reconciles every platform-claimed conversion against your actual orders. The customer graph it builds stays in your account.
Installs on Shopify without a developer. SOC-2 certified.
Return on ad spend as claimed by each platform, compared with the figure measured against actual orders. Every claimed conversion checked against an order in Shopify.
The browser pixel is the grading instrument, it sits on the platform's side of the desk, and signal is lost on the way: blocked, consent-declined, cross-device, or stranded between a click and an order placed four days later.
Blocked by ad blockers, declined at the consent banner, or lost between a click on one device and an order placed four days later on another. The platform optimizes on what reached it, not on what happened.
The browser pixel sits on the platform's side of the desk. It reports the platform's version of your performance, on the platform's attribution window, and there is no second opinion in the room.
A theme update, a checkout change, a competing app install. Nothing errors. The numbers just quietly stop being right, and the first symptom is a CAC line that drifts for three weeks.
Claimed is not delivered. The distance between the two is where your budget decisions are actually being made, and nothing in the platform's own reporting will ever show it to you.
Pixel does two things the category treats as one. It recovers the signal the browser loses, and then it checks what the platforms claim about that signal against the orders in your Shopify admin.
Now you can see the difference between claimed and delivered, because we collect the events ourselves and reconcile them against your order record, so the number you optimize against is the number that actually sold.
That second half is the part nobody else does. Everyone in this category recovers signal and sends it back to the ad platforms. Recovering signal makes the platform's report better. It does not make the platform's report true.
Built on Blotout EdgeTag, a first-party data infrastructure running across 5,000+ omni-channel brands, with order reconciliation layered on top.
Events leave your domain, not the browser's ad-blocker. The collection point is infrastructure you control rather than a script the platform ships you.
Conversions API forwarding built for event match quality, so Meta optimizes on signal it would otherwise never receive.
EdgeTag handles the GA4 wiring. No tag manager surgery, no developer ticket.
Every platform-claimed conversion is checked against an actual order in Shopify, not against a modelled one and not against the platform's own attribution window.
Sessions and channels resolved to a single customer record, so a first touch and an order four days later belong to the same person.
Repeat rate, active buyers and cohort behavior computed on the same reconciled record as everything else.
Every event, every stitched identity, every order it reconciles accumulates into one record of how your customers actually behave: which channels start a relationship rather than claim it, which cohorts come back, what a customer is worth by the source that found them.
That record is why the system's answers get better on your brand specifically. A competitor starting today starts from zero on you.
It is never merged into a shared graph, and it is never used to improve anything that serves another brand.
Recovered events forwarded through Meta CAPI+ with match quality as the objective, so the platforms optimize on more of what actually happened.
Funnel performance, drop-off and retention computed on reconciled events rather than on platform-reported ones.
The same record is what the targets, pacing and reports are computed against, so the number you act on and the number you're held to come from one source.
This is the fair question and almost nobody in this category answers it on the page. Three honest reasons.
A native pixel and a DIY server container send the same degraded browser-side event to a different address. Moving where it's sent from doesn't recover what the browser never captured. The recovery has to happen at collection.
Every event depends on the container config staying correct through theme changes, checkout updates and app installs. It's not the build that costs you, it's the quarter where it silently drifts and nobody notices.
A DIY setup can get events to Meta. It cannot tell you whether Meta's claim about those events matches the orders in Shopify. That comparison is the entire reason this page exists.
No developer, no tag manager work. Collection starts on the next session.
Meta, Google Ads, TikTok, GA4, Klaviyo. Events start forwarding with the identifiers each one needs to match.
Keep your existing tracking during the overlap. Events are deduplicated on a shared event ID, so nothing is counted twice while both are live.
Watch claimed against delivered side by side for a period, then turn the old setup off once you can see the difference for yourself.
Pixel ships inside the Professional plan, $1,499/mo, plus $1 per 5,000 events. An event is a single tracked action forwarded to a single channel, so your monthly volume is roughly your pageviews multiplied by the channels you forward to.
| Item | Professional |
|---|---|
| Server-side pixel | Included |
| Meta CAPI+ event match quality improvement | Included |
| EdgeTag with no-code GA4 | Included |
| Identity graph | Included |
| Retention metrics | Included |
| Events | $1 per 5,000 |
| Above 10M events / month | Volume discounts apply |
Volume discounts apply above 10M events a month. If you're forwarding at that scale, the rate is a conversation rather than a line on a page.
See the full pricing page →Your data is never merged into a shared graph. One brand, one record, yours.
Your record is not used to improve anything that serves another brand.
Independently audited controls on how the data is stored, accessed and handled.
Install the Shopify app, no developer and no tag manager work. Connect your ad accounts. Your first reconciled report follows. We find $10K+ in recoverable spend in your first week, or you don't pay.
If you're tired of reacting to revenue drops after the fact, Consequential gives you the edge.