Every layer of revenue intelligence mapped to the US-market providers. MTA, MMM, and incrementality broken out as individual components. See where each platform stops — and where the gaps are.
| Capability | Consequential | Triple | Northbeam | Polar | Measured | Rockerbox | Prescient | Fospha |
|---|---|---|---|---|---|---|---|---|
| Core Platform | ||||||||
L01 Daily Reports One number, every morning | AI briefs | Summary page | Dashboards | Slack digests | Weekly reads | Dashboards | Daily model | Managed reports |
L02 Unified Data Cross-channel data model | 160+ sources | Ads + Shopify | Ads + orders | 50+ sources | Media only | Warehouse | Media + rev | Media + Amazon |
L03 MCP / AI Agents Any agent, any platform | Open MCP | Moby, closed | AI insights | |||||
L04 Creative Intel Scoring · fatigue · placement | Score + fatigue | Creative Cockpit | Creative view | Ad reporting | Creative report | |||
L05 CDP / CAPI Signal recovery · identity | Pixel CDP | Pixel only | Pixel only | Identity graph | Tracking layer | |||
| Measurement (requires CDP foundation) | ||||||||
MTA Multi-Touch Attribution Deterministic, user-level | Deterministic | Pixel-based | Core product | Last click | Core product | Full funnel | ||
MMM Media Mix Modeling Statistical channel contribution | Causal model | Add-on | MTA + MMM | Test-based | Full MMM | Daily MMM | Blended model | |
INC Incrementality Holdout · geo-lift · true lift | DiD in RCA | Limited tests | Core product | Geo tests | Simulations | Lift studies | ||
| Add-ons — Consequential's moat | ||||||||
L06 RCA on Revenue Deterministic · 62 dimensions Add-on | 62 dimensions | |||||||
L07 Site Observability Pixel · JS · checkout · deauths Add-on | Pulse | |||||||
| Execution | ||||||||
L08 Agentic Execution Agents that act, not just query | Open MCP live | Moby prompts | Budget recs | Managed team | ||||
Eight providers. Zero offer automated root cause analysis on revenue. When ROAS drops 40%, every other platform tells you it dropped. Consequential tells you why — across 62 causal dimensions spanning ads, site health, creative fatigue, and checkout flow.
Zero providers offer pixel monitoring, JS error detection, or deauth alerts. A broken pixel burning 3 days of paid traffic is invisible to Triple Whale, Northbeam, Polar, Rockerbox, Measured, and everyone else in the US stack.
“Which touchpoints in this customer's journey drove the conversion?”
Requires CDP-grade identity resolution. Works at individual user level. Real-time.
“How should I allocate total budget across channels?”
Statistical model on aggregate data. Doesn't need user-level tracking. Survives iOS signal loss. Weekly/monthly refresh.
“Would this conversion have happened anyway?”
Holdout experiments, geo-lift, causal inference. The gold standard for proving true ad-driven lift vs. organic demand.
Most US D2C brands are still on platform-reported last-click attribution. The brands that layer MTA + MMM + incrementality will reallocate 15–30% of spend to higher-ROI channels.
Revenue intelligence: 160+ connectors, creative intel, RCA on revenue, Pixel CDP, Pulse, open MCP. $199–$749/mo.
Shopify-first ecommerce OS. Dashboards, pixel attribution, Moby AI assistant. Mid-market D2C.
Attribution for high-spend advertisers. MTA plus MMM blend, creative reporting. Premium pricing.
Shopify BI and reporting. Unified metrics, alerts, Slack digests. Analyst-friendly.
Incrementality testing and geo experiments for brands spending eight figures.
Enterprise MTA plus MMM plus incrementality. Data warehouse friendly, services heavy.
Daily MMM and budget forecasting. Predicts channel returns and reallocates spend.
Full-funnel measurement for scaling ecommerce. Managed onboarding, Amazon coverage.
30-minute walkthrough on your account. We plug in and show you what your current stack cannot see.