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Half Price Drapes · Home · Decor

$50M+ GMVAnomaly DetectionFor: Head of Ecommerce

Catching conversion problems first, instead of hearing about them from customers

A general alerting tool could flag a threshold crossing but could not say whether it was tracking or real, which made every alert a coin flip.

Under 1 hr
Time to catch a meaningful drop
1
Shared source of truth across tools
$120K
Revenue recovered in the first 90 days
6
Issues caught before a customer reported them

Their unseen challenge

Finding out from a support ticket

Issue
  • Conversion problems usually surfaced through customer service tickets, hours or days after they started.
  • Every tool reported a slightly different number.
Effect
  • The team argued about whether a drop was real before anyone started fixing it.
  • Generic threshold alerts could not distinguish a tracking issue from a real problem.
Result
  • Slow response to live revenue issues.
  • Alerts nobody fully trusted.
Impact
Under one hour to catch, $120K recovered in 90 days

The solution

Anomaly Hunter and Pulse Pixel in real time

Conversion watched continuously, with one reconciled number everyone in the room already agrees on.

Real-time watch

Anomaly Hunter and Pulse Pixel monitor conversion continuously and flag meaningful drops within the hour.

Tracking versus real

Every flag arrives with a verdict on whether the cause is instrumentation or genuine performance.

One number

Attribution Reconciliation gives the team a single figure, ending the debate before the fix starts.

The results

What changed with Consequential

Under an hour to catch

Drops are flagged before customers write in about them.

One source of truth

Reconciled numbers replaced three tools disagreeing.

Revenue recovered

Problems caught early stopped compounding across a full day of traffic.

Mobile-aware thresholds

Mobile-only drops that blended metrics had masked are now visible.

The worst part wasn't the bug, it was finding out about it from a support ticket.Head of Ecommerce

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$15B in brand revenue under management · all inbound