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A $120M GMV skincare brand · Beauty · Skincare

$120M GMVDisplacementFor: Head of Ecommerce

Replacing three point tools after outgrowing what one dashboard could answer

Anomaly detection, creative ranking, and signal recovery each lived in a different tool. Adding two more meant four disconnected systems.

3 → 1
Consolidated intelligence layer
$120M
GMV scale supported
11
Issues caught in the first 90 days
$48K/yr
Saved by replacing point-tool sprawl

Their unseen challenge

Outgrowing a single dashboard

Issue
  • Triple Whale stopped answering enough questions once the brand crossed $120M GMV.
  • Anomaly detection, creative ranking, and signal recovery each lived in a separate tool.
Effect
  • Adding two more point tools to cover the gaps would have meant four disconnected systems.
  • No single dataset underpinned the answers, so cross-tool questions went unanswered.
Result
  • Fragmented intelligence at scale.
  • A growing tool bill with shrinking clarity.
Impact
Three tools consolidated into one, $48K saved annually, 11 issues caught in 90 days

The solution

The full agent portfolio on one dataset

Attribution, anomaly detection, creative performance, and signal recovery running on the same data rather than four vendors.

One intelligence layer

The full agent portfolio replaced the separate tools with a single system on shared data.

Cross-domain answers

Questions that span attribution and site health resolve in one place instead of across vendors.

Built for scale

The stack holds up at $120M GMV, where a single dashboard had already hit its ceiling.

The results

What changed with Consequential

Three tools to one

The point-tool sprawl collapsed into a single intelligence layer.

Caught in the first 90 days

Issues invisible to the old stack surfaced during onboarding.

Scale-ready

The system was chosen for capability at $120M GMV, not on price.

Policy workflows next

Approval workflows are being piloted as the marketing team grows.

We didn't leave Triple Whale because it was bad. We left because we'd outgrown what one tool could tell us.CMO

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