All case studies

ThirdLove · Apparel · Intimates

$100M+ GMVSingle Source of TruthFor: Founder / CMO

Ending the blended-metrics argument with one number everyone trusts

Declaring one platform's native reporting the truth meant ignoring signal the other channels genuinely had.

1
Replaces three or more conflicting reports
12 hrs/wk
Saved by eliminating manual reconciliation
4 days
Faster decision cycle on creative spend
100%
Of creative rankings now use the same blended basis

Their unseen challenge

Three tools, three truths

Issue
  • Meta claimed one attribution number, Klaviyo another, and Shopify a third.
  • Weekly meetings spent twenty to thirty minutes arguing about whose number was closest to reality.
Effect
  • Picking one platform as the source of truth meant discarding real signal from the others.
  • Decisions slipped a week while the numbers were relitigated.
Result
  • Meetings about numbers instead of decisions.
  • Creative ranked on a contested basis.
Impact
One blended number, 12 hours a week reclaimed, 4-day faster decisions

The solution

Attribution Reconciliation and Ask-AI

Every channel merged into one blended number, with plain-language answers available without pulling a report.

Merged, not picked

Attribution Reconciliation merges every channel into one blended number instead of crowning a winner.

Ask in plain language

Ask-AI answers questions directly, so nobody builds a report to settle a question mid-meeting.

Ranking on one basis

Creative performance is judged against the blended number, so the ranking is not contested either.

The results

What changed with Consequential

One number

Three or more conflicting reports collapsed into a single agreed figure.

Hours saved weekly

Reconciliation work disappeared from the weekly cycle.

Faster Mondays

Weekly reviews start with a decision rather than a debate.

Closing the last gap

Post-purchase survey signal is being folded into the same blended view.

Every Monday used to start with an argument about numbers instead of a decision.CMO and Head of Growth

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$15B in brand revenue under management · all inbound