All case studies

A four-brand home CPG portfolio · Home · CPG

4 brands, $80M+ GMVSingle Source of TruthFor: Founder / CEO

Running four storefronts from one Slack channel

Hiring an ops person per brand would have added four headcount lines to a problem that was really about visibility.

4 → 1
Storefronts to a single channel
8 hrs/wk
Reporting time returned to the CEO
3 days
Faster spend reallocation across brands
0
Extra headcount added to solve visibility

Their unseen challenge

Four dashboards, four alert streams

Issue
  • Four storefronts meant four separate dashboards and four separate sets of alerts.
  • The CEO logged into each account just to know whether anything needed attention.
Effect
  • Monday mornings were spent logging in rather than deciding.
  • The considered fix, an ops hire per brand, addressed people rather than visibility.
Result
  • Slow cross-brand reallocation.
  • Four headcount lines nearly added unnecessarily.
Impact
Four storefronts, one channel, 8 hours a week reclaimed

The solution

Cross-Store Reporting piped into Slack

All four brands rolled into one view, with per-brand monitoring reporting through a single channel.

One portfolio view

Cross-Store Reporting rolls all four brands into a single view of the portfolio.

Per-brand monitoring

Anomaly Hunter still watches each brand separately, but every alert lands in one channel.

Alerts in Slack

MCP pipes alerts and spend recommendations straight into Slack, where the team already works.

The results

What changed with Consequential

Four to one

Four dashboards and alert streams collapsed into one Slack channel.

Hours saved weekly

Reporting time came back to the CEO's Monday morning.

Same-day reallocation

Spend moves between brands the day the signal appears.

No extra headcount

A visibility problem was solved without four ops hires.

I used to spend Monday mornings just logging into four different accounts. Now I find out in Slack before I've had coffee.CEO

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